WebUrbanist System Evaluation

Project Summary:
WebUrbanist is a website that features articles and images related to art, architecture, and urban design. The website features content developed by authors, as well as referenced links to other websites. However, one of the main objectives of this project was to examine effective means in delivering a mass range of content. Several obstacles were observed during this process, which includes the cluttered of navigation menu and redundant information architecture, along with sponsored advertisement. Through appropriate UX research methods, key recommendations were generated based on usability reports, survey analysis, heuristic evaluations and through interaction map diagramming.
Project Objectives:
Evaluating effective system in terms of usability, usefulness and acceptability of the interactive website, while conducting effective and diverse evaluation methods for intended goal and types of systems. Moreover, report and presentations were given to communicate the results of the evaluation to our client. Moreover, understanding the use of different approaches and its validity and relevance were considered for the given platform.

Using the whiteboard to map out the interaction flow

Team presenting the interaction map of the site prior to evaluation
Learning Objectives: Key learning objectives include generating effective reports and recommendations on based-practiced UX research methods.
- Mapping the interaction flow (a diagram of the system’s reaction to user input)
- Embodying a set of target users and what they would want to do with the system
- Comparing the features and usability of your system with competitors’ systems
- Surveying users for their opinions and experiences
- Using checklists and “heuristics” to evaluate the system from several points of view
- Doing user testing of typical tasks on the system
- Incorporating new and emerging evaluation methods such as log analysis and online testing