Task Analysis of Aeropostale Sales Associate
Research objectives of this analyst aims to investigate what actions have become automatic for experts and what are the differences between novice and experts upon hidden obstacles.
This analyst aims to examine cognitive components such as memory, situation awareness, and attention span in an applied and field setting. The objective of this project was to analyze the subcategories of divided attention and fundamental tasks of multi-tasking. For example, some of the fundamental tasks of a retail sales associate are ‘pitching, “recovering”, and “add on”, which is performed simultaneously. This is further complicated by obstacles such as theft. Efficiency is a highly demanded of this position, since speed is one of the main priorities in working in a retail store, from recovering a store to managing the cashier. Research objectives are to investigate what actions have become automatic for experts and what are the differences between novice and experts upon hidden obstacles.
Designed a controlled research study that asked users to recall tasks based on a Forward-Scenario Simulation. Moreover, user interview, survey and post-questionnaires were implemented to gather information on the different mental maps of expert and novice user. Furthermore, insights were gained as to how to train novice users and in identifying cognitive components where expert users excelled in.